In the Digital Media business, Adobe has seen success with Creative Cloud. Creative units grew by 13 percent, which was greater than the company's expectations. It has 326,000 paid users and over a 1 million free users. It plans to transition enterprise customers to Creative Cloud in 2013 and expects to have 1.25 million paid users by the end of 2013.
In its Document Services business, Adobe launched Acrobat XI in 2012 and Acrobat had record revenue in 2012.
Three years ago, Adobe began its Digital Marketing business. In 2012, it was a leader in analytics, online targeting and media optimization. Adobe believes Digital Marketing will be a multi-billion dollar business. Digital Marketing, however, is a lower margin business.
The transcript of the earnings conference call can be found on Seeking Alpha at the following link:
http://seekingalpha.com/article/1063941-adobe-systems-ceo-discusses-f4q-2012-results-earnings-call-transcript?part=single
Copyright 2012 Jaygo's Earnings Conference Call Summaries
This work is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
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